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Normalization, Standardization, and Translation results.

Normalize, Standardize, and Translate at Lightning Speed!

Make Decisions Faster than the Competition

  Normalization of data is the process of organizing a database in such a way as to minimize redundancy and dependency. It involves breaking down large tables into smaller, more focused tables and then linking them using relationships. This process helps to ensure that data is stored in a consistent and logical manner, and that data dependencies are properly maintained. Normalization typically involves breaking a large table down into smaller tables and then establishing relationships between these tables using foreign keys. The goal of normalization is to create a database design that is flexible, efficient, and easy to maintain. It is an important step in the design of a database and helps to ensure that the data is organized in a way that minimizes redundancy and enables the database to function effectively. 


     Database standardization is the process of establishing and enforcing standards for the design, development, and maintenance of databases within an organization. These standards can include guidelines for naming conventions, data types, data structures, and other aspects of database design and development. The goal of database standardization is to ensure that databases within an organization are consistent, well-organized, and easy to maintain. It helps to reduce the risk of errors and improve the efficiency of database-related processes. Standardization can also make it easier to integrate databases with other systems and exchange data with other organizations. Some common examples of database standards include the American National Standards Institute (ANSI) and the International Organization for Standardization (ISO). 


 Database translation refers to the process of converting data from one format or structure to another. This may be necessary when data from one database needs to be imported into another database that has a different structure, or when data from multiple databases needs to be combined into a single, unified dataset. The process of database translation typically involves mapping the data from the source database(s) to the structure of the target database, and may also involve cleaning and normalizing the data to ensure that it is consistent and accurate. Database translation can be a complex and time-consuming process, especially if the source and target databases have very different structures or if there are a large number of data sources that need to be combined. Specialized software tools and experienced database professionals are often required to perform database translation effectively. 

We are the fastest processing service in the Industry!

We've built tools to warp speed the processing time of database cleaning. Years of experience has taught us that time between decisions and actions can be costly. Delays in data processing can and will impact speed to market, internal decision making, and synergy of departments. 

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How does my data get dirty?

There are several ways

 

  1. Data entry errors: Human errors during data entry can lead to incorrect or incomplete information being entered into the database.
  2. Data integrity issues: If the database is not designed or maintained properly, it can lead to data integrity issues, such as inconsistencies or conflicting information.
  3. Data corruption: Databases can become corrupt due to various factors such as hardware or software failures, power outages, or malicious attacks.
  4. Lack of maintenance: If a database is not regularly maintained and updated, it can become unreliable over time as it may contain outdated or obsolete information.
  5. Limited access controls: If access controls are not implemented properly, unauthorized users may be able to access or modify the data in the database, leading to inconsistencies or inaccuracies.
  6. Lack of backups: If a database does not have regular backups, there is a risk of losing important data in the event of a failure or disaster.

In order to prevent these issues, it is important to implement proper data management practices, including regular data backups, strict access controls, and regular maintenance and updates.

Translation Process

Clean Data for Accurate Decisions

Why clean data matters!

Why is clean data important to Marketing?

Why is clean data important to Sales

 Dirty data is hard to merge because it often contains errors, inconsistencies, and duplicates that can make it difficult to accurately combine data from different sources. For example, if two datasets have different ways of representing the same piece of information (e.g. "New York" versus "NY"), it can be difficult to accurately merge the datasets and ensure that the merged data is clean and consistent. Similarly, if two datasets have different structures or formats, it can be challenging to properly align the data and merge it in a meaningful way. In addition, dirty data can also be difficult to merge because it may contain duplicates, which can create confusion and lead to inaccurate results if not properly addressed. 

Why is clean data important to Sales

Why is clean data important to Marketing?

Why is clean data important to Sales

 Clean data is important to sales because it enables sales teams to work more efficiently and effectively. With accurate and up-to-date customer and prospect data, salespeople can quickly identify the best leads, understand the needs and preferences of their prospects, and tailor their sales pitch to better meet those needs. This can lead to higher conversion rates and more successful sales. Inaccurate or dirty data, on the other hand, can lead to wasted time and resources as salespeople chase leads that are not qualified or pursue opportunities that are not realistic. In addition, clean data is also important for tracking and measuring the performance of the sales team, as it allows sales managers to get a clear picture of what is working and what is not. 

Why is clean data important to Marketing?

Why is clean data important to Marketing?

Why is clean data important to Marketing?

 Clean marketing data is important because it allows marketers to get a better understanding of their target audience and create more effective marketing campaigns. With accurate and reliable data, marketers can segment their audience, personalize their messaging, and create targeted campaigns that are more likely to be successful. Inaccurate or dirty data can lead to marketing efforts that are off target, resulting in a waste of resources and a lower return on investment. In addition, clean data is also important for measuring the effectiveness of marketing campaigns and for making data-driven decisions about future marketing strategies. 

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